What is a Backlink and How Do I Get Them?

A backlink is known by different names. If you have even the slightest interest in SEO, you must have heard terms like inbound links and incoming links. No matter by what name you call it, a backlink is something around which the entire SEO industry revolves. A website or blog that doesn’t have high quality backlinks is not seen by Google as a trustworthy source of information. Therefore, getting top quality incoming links or backlinks is always a top priority when it comes to improving the SEO of a site.

So, What’s a backlink?
Well, a backlink is just any link which points back to your domain. They can be received by a variety of sites or resources including web pages, directories, websites, top level domains etc. A backlink can either be internal (from the same site) or external (from other sites).

Role of Backlinks in Search Rankings
When a website is newly launched, search engines take time to gauge its authority or trustworthiness. Unless search engines are really sure that your site is a useful resource of information, they don’t decide to start ranking it in search results. And backlinks play a vital role in helping search engines like Google to determine the importance and popularity of a site.

That’s why inbound linking is the trump card in the SEO industry. If you plan to rank your site at the top of search engines, you should try to receive quality links from a variety of sources pointing back to your domain. But getting backlinks is not easy. SEOs and webmasters use a variety of techniques to increase the number of their sites’ backlinks.

Ways to Get Backlinks
Since backlinks is the lifeblood of a website’s SEO, you should be completely aware of the different ways you can use to get them. Given below are some of the most important tips on how to get backlinks.

Forum Postings – One of the best places to create backlinks for your website or blog is to participate at forums that belong to your niche. Usually, forum postings are not very long which saves you time. You can publish short posts along with links pointing back to your domain. However, you should always make sure the links that you include are relevant. At the same time, you need to abide by the terms and policies of a forum as well. Violating the rules may have you banned from submitting any more posts.

Article Directories – There are several article directories which you can use to generate incoming links as well. But this strategy requires time and effort, as you’ll need to write longer articles. Though submitting articles along with links (in the resource box) that point back to your domain is a good way to build backlinks, you should always remember to choose only top quality directories.

Press Releases – Writing press releases (also optimized for search engines) works really well. There are many reputed PR distribution sites where you can have your news or announcements published along with inserted links that point back to your domain.

Guest Posting – This is definitely a surefire way of building high quality backlinks for your website or blog. There are several blogs that invite guest authors or allow guest posts. In return for your article, they provide you with an opportunity to include a link back to your site via the resource box or bio section. While guest blogging, you should submit to sites that belong to your own niche.

How many backlinks does your site have? What other tips would you like to recommend when it comes to building inbound links?

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