Social Media Marketing – How It Can Impact Your Online Marketing Business!

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We are living in the age of social media.

 

Whether you run an offline business or online marketing business, you can never ignore the potential of social media marketing.

When you have an online business, participating at popular social media platforms like Facebook, Twitter, Pinterest and Google+ can quickly put you ahead of the game.

Which social media channel should I focus on?

All of them listed above!  These are the most widely used and will be a great asset to your business exposure.

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What kind of strategies do I use when planning my social media marketing campaigns?

Here are some very basic rules of engagement for social media:

 

  1. Be yourself!  Remember this is a social site.  Get to know one another here.  Just meet and greet like being at one huge party!
  2. Have a nice picture of yourself or your brand and make sure to fully fill out the profile section for each social media channel you choose.  People want to know about you!
  3. Always lead with value.  If you are not providing any value to your audience then why would they respond?  Put yourself in your audience’s shoes, would you see any value in this post, if not then start over.
  4. The very best strategy of all is make sure you are sharing, liking or commenting on others content consistently and frequently.
  5. I like using the 80/20 rule where you post 80% value content and 20% business promotion.

 

One of the best ways for you to keep track of all the social media campaigns you have is to use a service called HootSuite.  It is a great place to monitor and stay engaged with all your social media campaigns in one place.  This service also helps you track your results so you can see what content is the most engaging in your specific channel for your social media campaign.

 

So, are you ready to start your social media marketing campaigns? Please let me know in comments.

Promote your Home Based Business through Social Networking Sites

One of the best and cheapest ways to promote your Home Based Business online is through social networking sites.  You will limit your Home Based Business without an online presence. Social networking sites will help you to target your audience by being a member of a social site. You will be able to find more potential customers for your Home Based Business, which will help you to increase sales of your service or products. One of the major advantages of using a social site for your Home Based Business is to help reduce your cost in advertising.

If you are selecting a social site as your marketing tool for your Home Based Business then don’t miss these particular social bookmarking sites:  Reddit, digg, furl, focous, linkedln and many more. These sites will help you to gain a presence for your business to a like-minded group of people. You can also create your group on social sites, so one who is interested to do business with you will become part of the group. It will be easy for you to find new people who are in need of your product and service, so that you can directly contact them to make your business a success.

I want to put you all out of your misery right now and tell you the real truth about social media marketing. What is it, you ask?  Putting people in touch with other people. It is that simple its main substance is to put and keep people in touch with each other and to do that in the most fun and efficient way.  Knowing this will help you promote your home based business on these social networking sites.   Social media simply presents new ways to do an old thing, which is to talk to people.

How to use a Social Network

Are you doing a home based business and looking for business promotional tools for success of your business??? Then the best answer for your question is promoting your business through social networking sites. Social networking sites will help you to gather like minded people together and make your Home Based Business responsive among all who are interested in same field worldwide. So now promote your Home Based Business by creating or joining groups on Social networking sites, other than this you can create a free profile of your Home Based Business, create a blog, upload information and photos, and take interest in discussions, share ideas and many more.

Some of the top social networking sites which promote your Home Based Business are: Face book, MySpace, YouTube, Tagged, Twitter, LinkedIn and many more.  Social networking sites will help to promote your Home Based Business at no cost you.

What it all seems to come down to in the end is that if you use social media networks like a user not a seller you can effectively create a larger base of customers. Remember the key aspect to focus on is not to look like a salesman when you do this. Stay away from looking like that as best you can and you will have a far greater success when it comes to increasing your bottom line.

Remember social networks were designed to bring like individuals together in an environment that focuses on friendship based connections not customer and seller based ones. If you keep that in mind and write passionately about what you’re in to you can further your goals of adding customers to your roster. Basically if you are just trying to sell someone something you won’t go far in the social network scene. So I would suggest that you build your social networks business until you have a dedicated stable following then slowly introduce your sales agenda. By doing it that way you stand a better chance of making social network marketing improve your business presence.