Email marketing is in fact a means of direct marketing. There are many reasons why people use this form of marketing. Additionally there are many ways in which this can be undertaken. You should keep these in mind when you think about starting any marketing campaign.
So what is email marketing exactly? It is in fact exactly what the name suggests. Marketing done through email. This can be the marketing of anything from a product to a service. There is nothing to stop you from marketing anything you want through email. It is also good to know that this form of marketing is actually the cheapest option as it can be done in bulk from your computer.
There are a number of different types of emails that can be sent as part of a marketing campaign. These will include quick announcements, newsletters, press releases and email catalogs. It is important to remember that you should use each of these at different times and for different things. The people you email will not be inclined to open an email if it is a long newsletter that they get every day.
So now the question comes of whom exactly are you sending all these emails to? Having a list is the best way of going about this. The list will most commonly be people who have submitted their name and email address in an opt-in box on a website or blog. It is possible to get email address lists elsewhere but this kind of list is the best as you know the people are interested in what you are offering them.
There are three ways that you can go about sending off the emails. One of these ways would be to do it yourself off of your contact list. If you were to add all the email addresses to your contact list then you will be able to email everyone at once. The one problem with doing this is that you are sharing everyone’s email addresses. You could always email people individually but this will take a lot of time of you have a large list.
Safelists are another way of going about this. Safelists will allow you to email to thousands of people at the same time without any of the problems of doing it yourself. There are of course some pros and cons when dealing with this type of marketing tool. The biggest pro is that it is that some is them are free. Others are that you can track your ads and email instantly. The cons of this tool are that your inbox will be filled with emails from other subscribers and you could end up losing money if you subscribe and don’t get sales.
Autoresponders are yet another tool you can use in marketing. Autoresponders are very much like safelists but they do allow you to do some other things. Autoresponders will automatically send emails to your opt-in list when they initially opt-in. This makes them great for mini-courses and emails that happen over a period of time. Additionally once you have placed the email in the autoresponder you don’t have to worry about it again.
Email marketing is something that thousands of business people do. It is an instant way of getting the word out and there are a number of tools that you can use to help you.