The New Pinterest Analytics: How Your Business can Benefit

Pinterest Analytics

 

 

Pinterest, the world’s leading image sharing networking site has recently launched the new Pinterest Analytics service that would give users access to how their content is being shared over the website.

 

 

Services of a similar nature are also being offered by other social networking websites including Facebook. The information provided through this new feature has the potential to enable businesses to derive significant benefits to grow their business.

The business analytics can provide businesses information about how many times the images posted by them have been viewed, shared, and so on. To be useful for time-pressed business users, it is necessary for the information to be presented in a user-friendly manner. That’s why Pinterest Analytics makes the information available in the form of graphs that clearly illustrate usage patterns and identify changing trends in user behavior. The service provides reports on user activity with regard to four specific behaviors that include image pins, re-pins, as well as clicks and impressions.

When you can access this data, you can spot who are your most promising customers by identifying the users who have pinned your content. For instance, the four graphs generated by Pinterest Analytics will let you know the number of unique users pinning your content within a specified time period. You can use this information to determine whether the number of users has increased as a result of a particular promotional campaign, as well as to identify who are the new users. You can also find out how many impressions your content has received and how many people have visited your website by means of viewing your content on Pinterest.

The Pinterest Analytics service also allows you to track user activity with your content in real-time. This helps you gauge the popularity of a particular content. For instance, you can get to know when your content is being pinned by a greater number of users and when its popularity is declining. This information can be used to replace the old content with more updated and current material to maintain user interest in your content and eventually your website. At the same time, you can also learn what kind of content keeps users more engaged. You can then use this information to develop products and promotional campaigns that resonate with your targeted users. You are able to access this information by clicking on the various tabs provided for this purpose on the Pinterest Analytics dashboard.

If you haven’t connected with me yet on Pinterest, just click HERE and follow my boards!

 

 

 

 

How to Use Pinterest to Drive Traffic to your Business

Pinterest is one of the fastest growing social networking sites.

In fact, Pinterest was one of the quickest online websites reaching over ten million users in a short period of time, outbidding other social networking sites such as Facebook and YouTube.

So what is Pinterest and how does it work?

Basically, Pinterest is a virtual pin board where you can organize and share all the stuffs you uncover on the web. It is a great website to start pining photos and visuals you found on the web or from your hard drive. Aside from that, you can also look through pin boards that other people design and publish.

Various brands have started getting to Pinterest and have used it for their enterprise. You also can apply it for your advantage by keeping in mind these things when using Pinterest to drive traffic into your business.

First of all, you should know that Pinterest is graphic meaning it is virtually similar to Twitter only that it is executed through images. Its visual style and design enables you to place entire quantity of varied images in a collage consequent to each other, is what separates it exactly from the rest of the social media systems. What makes it even better is that every time you found a picture on the web, regardless of whether it is a photo of your own from your hard disk or the picture of other online, you can pin it into your pin boards. You are allowed to group your pin boards into a number of unique groups ensuring that other people can search and find them.

Remember that when working with Pinterest, you should continue keep in mind the end-consumer. Find out what your clients are exactly thinking. For anyone pinning particular things about their business enterprise or pictures from their business in this social networking site, you have to make sure you hold your consumer in mind by knowing exactly what they are looking for and the things they may be enthusiastic about finding on your various pin boards.

You also have to ensure that you allow your clients to join in your pin boards. One of the best features of Pinterest is that people can give their feedback and they can share and check pinned items so they can share your content materials on their network. This presents you with the opportunity of crowding source your organization, allowing the buyers to contribute their own information to your boards that will become a great viral potential.

Getting your brand on Pinterest to the real world is very important. This means that you should not just have your brand within your personal pin boards but you should allow people to use your photographs and they will distribute it to their friends who look at their pins.

Pinterest is among the youngest social networking sites and is rapidly expanding. You should then get out there and be among the first within your market to use it in attracting customers and driving traffic into your business. If you use it ahead of your competitors, it can give you better advantage.

Pinterest is still a social site by invitation only so if you would like an invitation just contact me at patty@pattyscheeler.com  and put “Pinterest invite” in the subject line and I will get you in!