Social Media Marketing – How It Can Impact Your Online Marketing Business!

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We are living in the age of social media.

 

Whether you run an offline business or online marketing business, you can never ignore the potential of social media marketing.

When you have an online business, participating at popular social media platforms like Facebook, Twitter, Pinterest and Google+ can quickly put you ahead of the game.

Which social media channel should I focus on?

All of them listed above!  These are the most widely used and will be a great asset to your business exposure.

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What kind of strategies do I use when planning my social media marketing campaigns?

Here are some very basic rules of engagement for social media:

 

  1. Be yourself!  Remember this is a social site.  Get to know one another here.  Just meet and greet like being at one huge party!
  2. Have a nice picture of yourself or your brand and make sure to fully fill out the profile section for each social media channel you choose.  People want to know about you!
  3. Always lead with value.  If you are not providing any value to your audience then why would they respond?  Put yourself in your audience’s shoes, would you see any value in this post, if not then start over.
  4. The very best strategy of all is make sure you are sharing, liking or commenting on others content consistently and frequently.
  5. I like using the 80/20 rule where you post 80% value content and 20% business promotion.

 

One of the best ways for you to keep track of all the social media campaigns you have is to use a service called HootSuite.  It is a great place to monitor and stay engaged with all your social media campaigns in one place.  This service also helps you track your results so you can see what content is the most engaging in your specific channel for your social media campaign.

 

So, are you ready to start your social media marketing campaigns? Please let me know in comments.

Using LinkedIn to Find Partners For Your Business

LinkedIn - Relationships Matter
"Relationships Matter"

 

 

LinkedIn is one of the latest innovations in business and technology, allowing users to stay connected to the outside world in the comfort of their homes. It is a perfect business solution for home based employees and professionals. Whether you are a freelancer or multi-level marketing associate, LinkedIn provides the services that you need to stay connected with your work associates or customers from anywhere around the world. LinkedIn is a website and application in one. It is designed for professionals who want to display their business profile for updates and for seeking new business contacts.

Signing up for an account is as easy as joining other social networking websites. Best of all, signing up for an account is absolutely free, and the ads displayed on the site are not as invasive as most social networking sites are. You can still enjoy a clutter-free environment while updating your business profile, and looking at others’ profile for possible business partnerships.

Signing up for a free account in LinkedIn has some drawbacks. A paid membership will allow you to search over 65 million members’ profiles faster, send direct messages without introductions, and organize profiles in to more specific categories. Once you have signed up as a free or paid member, you can begin creating your profile. Remember that the purpose of this site is for business related transactions and partnerships. Be sure to include the necessary information to make your profile more professional and attractive to potential business partners. After creating your business profile, you are now ready to publish it for others to view. You can also start making connections to persons that you already know or would like to know more about.

Whether you are a freelancer or part of an established business, you can build up your customer base and job prospects open for possible business partnerships by effectively using LinkedIn. You can have recommendations based on your professional abilities and work ethics, and search available jobs from hundreds of postings on LinkedIn. Most of these job posts are exclusive to the site, which gives you a higher chance of landing a job. They key to landing a partnership through LinkedIn is to pay close attention to the titles for postings that are related to your field of expertise.

LinkedIn is able to show the degree of your connection to a particular person or business that you are looking for. Joining a LinkedIn group that is relevant or related to your line of work is also one of the quickest ways to find possible matches for a partnership. For each group that you join, the necessary information will be updated to your profile, making them associated to you for reference purposes.

Searching and answering LinkedIn questions will also narrow down your matches to people with the same situation as yours. This way, you can already gather the necessary information, saving you the time and effort of asking the same question again, and waiting for the same response. If you have posted a unique question, you should regularly check your thread for updates, as many interested people have answers that might be of help for you, and may even make recommendations for you as a potential business partner.

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Promote your Home Based Business through Social Networking Sites

One of the best and cheapest ways to promote your Home Based Business online is through social networking sites.  You will limit your Home Based Business without an online presence. Social networking sites will help you to target your audience by being a member of a social site. You will be able to find more potential customers for your Home Based Business, which will help you to increase sales of your service or products. One of the major advantages of using a social site for your Home Based Business is to help reduce your cost in advertising.

If you are selecting a social site as your marketing tool for your Home Based Business then don’t miss these particular social bookmarking sites:  Reddit, digg, furl, focous, linkedln and many more. These sites will help you to gain a presence for your business to a like-minded group of people. You can also create your group on social sites, so one who is interested to do business with you will become part of the group. It will be easy for you to find new people who are in need of your product and service, so that you can directly contact them to make your business a success.

I want to put you all out of your misery right now and tell you the real truth about social media marketing. What is it, you ask?  Putting people in touch with other people. It is that simple its main substance is to put and keep people in touch with each other and to do that in the most fun and efficient way.  Knowing this will help you promote your home based business on these social networking sites.   Social media simply presents new ways to do an old thing, which is to talk to people.