Search Engine Optimization (SEO) Effective Key Factors

A number of companies providing SEO services at various competitive rates have entered the market and to support them the number of websites have also increased. But then is SEO all that easy or it is something else that has resulting in the popularity of SEO? To reply in simple words it can be said it is the best low cost business opportunity which requires only expert skills to analyse the key factors involved in SEO.

A business in SEO clearly fits in the definition of a low cost business opportunity if it is done the organic way. The factors that affect the ranking of the website are many and should be carefully analyzed. Here is some insight into some of the SEO factors responsible for increasing or decreasing the ranking of the website:

  • Keyword research to find the keywords which users use to reach the website
  • Link building to establish the credibility of the website in the eyes of Google
  • Researching different sites to see what other sites are doing and how they are reaching to the top
  • Use Google analytics to check the progress of strategy and frame a new strategy
  • Use social network sites to popularize the site

The success of the low cost business opportunity depends on a large extent on the implementation of the various SEO strategies.

Why Link Building Is So Important

The link building process is perhaps the most important task to any and all websites. There are many ways that you can build links. The reasons you need to do this is for page rank and increasing your traffic. It is also important to make your website search engine friendly.

All websites that are successful have a large amount of links to their website throughout the entire internet. Getting those links up and running as well as making sure they stay available for people to click on is pretty much the entire process of building links.

If you are a newly established website then you are concentrating on getting traffic. No matter what product, service, or information you are offering it will make no difference to whether or whether not people are visiting your website. Getting your web page or even your blog to show up on a popular search engine results page is easier said than done. Being on the top of result pages is your long term goal but there are many things to do in order to get there.

If you are trying to promote your blog to get noticed then you need to be active in certain areas. Be active in the blog community by constantly updating your blog and reading other blogs as well. You need to consider that everyone wants feedback so if you come across a blog that genuinely interests you then you should say so in the comment area.

If the blog is relative to your blog then feel free to post a link along with your comment. Make sure that blog is similar in subject or topic to yours because if it is not then a web crawler will recognize it as a spam link and it will not count towards your page rank.

Web crawlers are very important to understand because they scan your entire website or blog. Then the information gathered is fed back to the search engine that owns the crawler or bot. This is where the amount of keyword density your website has can help or hurt your chances.

Having a keyword density that is too high, such as anything over two percent, will be read as junk or spam content by the bot. It will then ignore the site but not indexing it for search results. Bots and web crawlers are constantly scanning the internet for new and changing content. If you change your website to be search engine friendly it will better entice them to include your website in search results the next time it gets scanned.

Link building is very important because page rank is the key to getting on the first pages of search results. Every link that you have on another website that when clicked will take the user to your website counts as a vote towards your page rank. Basically, post more links that take users to your web page or blog and you will see results. The purpose of this is that if a website trusts your website enough to host a link of yours of their page then a search engine should trust your page too.


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