Search Engine Optimization (SEO) Effective Key Factors

A number of companies providing SEO services at various competitive rates have entered the market and to support them the number of websites have also increased. But then is SEO all that easy or it is something else that has resulting in the popularity of SEO? To reply in simple words it can be said it is the best low cost business opportunity which requires only expert skills to analyse the key factors involved in SEO.

A business in SEO clearly fits in the definition of a low cost business opportunity if it is done the organic way. The factors that affect the ranking of the website are many and should be carefully analyzed. Here is some insight into some of the SEO factors responsible for increasing or decreasing the ranking of the website:

  • Keyword research to find the keywords which users use to reach the website
  • Link building to establish the credibility of the website in the eyes of Google
  • Researching different sites to see what other sites are doing and how they are reaching to the top
  • Use Google analytics to check the progress of strategy and frame a new strategy
  • Use social network sites to popularize the site

The success of the low cost business opportunity depends on a large extent on the implementation of the various SEO strategies.

Why It’s Important To Have A Good Keyword Quality Score?

It’s important when you have a pay per click search campaign to
understand how your ad rank within Google works.  I found this chart
and wanted to share because it was a real eye opener for me.

Ad Rank = Bid X Quality Score

Impact of Quality Score (QS) on Cost Per Click (CPC):

If Quality Score is: Your CPC v QS:
10                                        Discounted by 30%
9                                         Discounted by 22.2%
8                                         Discounted by 12.5%
7                    Neutral
6                                          Increased by 16.7%
5                                          Increased by 40%
4                                          Increased by 75%
3                                          Increased by 133.3%
2                                          Increased by 250%
1                                          Increased by 600%

To find a representation of your keywords’ Quality Scores in your
account statistics:

1. Sign in to your AdWords account at
2. Select the appropriate campaign and ad group.
3. Click the Keywords tab.
4. Click the button Filter and views
5. Select Show Quality Score from the drop-down menu.
6. Click Save when you’re finished.

Each keyword will have a number showing it’s quailty score out of 10
possible.  Example:  7/10.