Marketing Strategy #8

I hope you’re having a great week so far. I wanted to take a couple minutes and tell you about a free keyword research tool that marketing guru, Brad Callen, just created.

Basically, you install the software and when you perform a Google search on any

keyword, it places a “view keywords” button directly below any Adwords advertiser’s


If you click the “view keywords” button, you can see the keywords ANY Adwords

advertiser is bidding on! Plus, a bunch of other very cool stuff.

I’ve never seen anything anywhere near this powerful, especially being free.

You can download it here:

=> PPC Web Spy

Make sure you go there right away, because I don’t know how long this application

will be free.


The Coolest Keyword Research Tool I’ve Ever Seen!

I wanted to tell you about a brand new, free, keyword research tool that will allow you to view any website’s Adwords keyword list.

You’ll be able to see the keywords that any Adwords advertiser is bidding on! Plus, you’ll be able to see a ton of other extremely valuable information.

The software is free, but will likely not be free forever.

Visit below to grab a copy of this brand new, free, software before it’s too late  = >>> free Adwords keyword tool

I can’t say enough good things about this program, so be sure to go there now and download a copy.

= >>> free Adwords keyword tool


Why It’s Important To Have A Good Keyword Quality Score?

It’s important when you have a pay per click search campaign to
understand how your ad rank within Google works.  I found this chart
and wanted to share because it was a real eye opener for me.

Ad Rank = Bid X Quality Score

Impact of Quality Score (QS) on Cost Per Click (CPC):

If Quality Score is: Your CPC v QS:
10                                        Discounted by 30%
9                                         Discounted by 22.2%
8                                         Discounted by 12.5%
7                    Neutral
6                                          Increased by 16.7%
5                                          Increased by 40%
4                                          Increased by 75%
3                                          Increased by 133.3%
2                                          Increased by 250%
1                                          Increased by 600%

To find a representation of your keywords’ Quality Scores in your
account statistics:

1. Sign in to your AdWords account at
2. Select the appropriate campaign and ad group.
3. Click the Keywords tab.
4. Click the button Filter and views
5. Select Show Quality Score from the drop-down menu.
6. Click Save when you’re finished.

Each keyword will have a number showing it’s quailty score out of 10
possible.  Example:  7/10.