3 Musts to Create a Responsive List

Building lists is something that you should start as soon as you launch your small business. It’s actually a huge email list (and a responsive one at that) that will decide your success or failure as a business owner. Building a responsive list is all about collecting information from those people that are really interested in what you have to offer. A responsive list of niche customers is, therefore, an essential ingredient required for the success of your online small or home-based business.

But do you know how you can build an email list that’s ‘responsive’?

No worries. Listed below are three musts that you should abide by to build a responsive email list of niche customers.

#1. Bring an Attractive Offer to the Table
Once on your opt-in page, you want your customers to share their personal information including name, address, email etc. If you really want to compel them to enter their information, you must offer something that instantly catches their interest and offers value. While creating an offer, you should think about options like a discounted offer, a special report, a case study, a tutorial etc. This is should be something that doesn’t come free of cost on competition sites. ‘Free’ always works wonders, but you need to do it in a way that offers real value to your potential customers.

#2. Focus on the Quality of Content
Giveaways and freebies work really well when it comes to attracting plenty of subscribers. Remember, you don’t just need lots of subscribers. In fact, you want to build an email list that’s highly responsive so that you can grow your business and increase revenue.

That’s exactly where most of the online or network marketers fail to make a cut. They start to ignore the quality of the content. All the think is the kind of freebies they can offer to generate more subscription. If you don’t want to the degree of responsiveness to suffer, you should always keep yourself focused on producing content that offers real value for your target audience.

#3. Test the Links
In order to create a responsive email list, you should always work towards earning more trust from your customers. Each step that you take should inspire the confidence of your email subscribers. One of the most important things that you should keep in mind in email marketing is that you test all the links (in your email content) that link to product pages. You should make sure all these links lead exactly where you want them to. Links that don’t work can easily get the subscribers irritated. How many times, do you think, the recipient of the email will click the link? Well, they might just stop trying after trying two or three times.

It may be easy for online marketers to attract more and more subscribers. But it’s even easier to click the ‘unsubscribe’ button. If your newsletter or email content is boring, the recipient will quickly hit ‘unsubscribe’. That’s why, you should always strive to create ‘responsive subscribers’ rather than just ‘subscribers’ who don’t trust you.

Five Ways Autoresponders Help Your Business

If you’ve been looking into business efficiency for any length of time, then you’ve probably encountered the idea of the autoresponder. It’s basically a program or service that will automatically respond to your customers for you. Autoresponders can help your business in five different ways.

  • The first way is by giving your customer an immediate response, even if it’s the middle of the night and you’re already asleep. Whether they’re placing an order or asking a question, customers feel better knowing that you received their request, even if it’s only acknowledged by an automated system. It certainly helps your business’s sense of professionalism.
  • The next way autoresponders help you is by reducing your workload. Often, all that is needed is an automatic response saying that the order has shipped or the e-book is available for download in a specific location. By having these types of similar responses taken care of by the autoresponder, you don’t have to do yourself.
  • The third way they help is by automatically building an e-mail list for you. If you have an actual e-mail list of all your customers, then you can sell to them more than once, instead of potentially losing them after the first sale. This gives you a valuable list of people you know are interested in what you’re selling.
  • The fourth way relates to the third – using the e-mail list generated by your autoresponder, you can build strong relationships with all your customers by regularly communicating with all of them by e-mail. If you send them interesting, useful e-mails, will become familiar with you and your business, and be even more likely to buy from you again.
  • The fifth and final way autoresponders help your business is by allowing you to track exactly how successful your e-mail endeavors truly are. The autoresponder will tell you exactly how many people are opening your e-mails, which will allow you to see what’s working well and what isn’t working at all. This kind of feedback is priceless when it comes to improving your business.

So, autoresponders allow you to reply to a customer even when you aren’t personally available to do so. They reduce your workload, and can be used to automatically generate an e-mail list of all your customers. They’ll allow you to use this e-mail list to build relationships with your customers, as well as track your success in doing so. With all these advantages, there’s really no reason not to have one.

I highly recommend Aweber as your new autoresponder.  They have a low monthly fee, great delivery stats.