One of the very best ways to create quality blog traffic is to build an audience and create some buzz. The more you engage with your audience the more loyal they will be and they will follow you and share your content. This will drive a lot of traffic to your site.
Here are 5 current rules for creating quality blog traffic:
Rule 1: Create your own content
By becoming a curator you are standing out from the crowed. You want to make sure you are giving your viewpoint, your expressions and feelings, and recommendations to be able to build your audience. This is how they will connect with you.
Rule 2: Write stories that will engage your audience and what people are looking for – what’s trending now?
Writing about trending items is a great way to get traffic. Do some research on what is trending now and use the trending terms as your keywords. Here are a few places to see what is trending now:
* Look on the right side of the newsfeed in Facebook. There is a trending box.
* On the left side of your feed in Twitter there is a Trends area
* Search “what’s trending now” and this will provide you with a list of different social sites like Yahoo News, BuzzFeed, YouTube, etc.
Rule 3: Promote your content
I know this sounds like the obvious, but you want to make sure this new content gets seen. I use HootSuite to syndicate to social sites. Another place I use is called Onlywire. With a push of a button I can syndicate my new content to over 30 sites!
Rule 4: Re-Purpose your content
Building content in different formats will provide your audience the ability to comment and share with the format they connect with the most. Some ideas are taking your article and create a slide deck (share on slideshare.net), create Infographics that tell the story (share on Pinterest), create video to illustrate a certain point you are trying to make (publish on YouTube).
If you would like to see more on this topic please visit my blog under the Video Training tab.
Rule 5: Plan your posting execution
To make sure you are engaging your audience and generating leads from your content I highly recommend that you create a “content marketing plan”. This will help you plan your content on a weekly basis. This will also let you do the keyword research once. With some tools, such as WordPress, HootSuite, Onlywire you can pre-schedule your posts. This also helps when you are on vacation!
Once you have mastered these 5 rules to get quality blog traffic you should be seeing your website get more visits and you should see your audience grow.
For more information on blogging please click here to see The Anatomy of a Perfect Blog Post now!