Do You Want To Stretch Your Business Budget?

Do you sometimes feel like you are paying way too much of
your business budget for some of the business tools to run your
online biz?

The first time I received an increase in my autoresponder bill
from Aweber, I was surprised. Now, don’t get me wrong, it’s
a good thing to have your list grow along with your business.

But…

Did you know that you are paying for people that have
opted out or if their email bounced?

Sound incredible?

Why would you pay for them? You can’t contact them. They don’t
want to hear from you. Some even put a bogus email in from
the get go.

Watch this short video on how to keep your list clean you
will find out Exactly how to stop paying for people you can’t
reach anyway!

Click the video below to watch now.

Please let me know if this business budget tip was helpful for you!

Five Ways Autoresponders Help Your Business

If you’ve been looking into business efficiency for any length of time, then you’ve probably encountered the idea of the autoresponder. It’s basically a program or service that will automatically respond to your customers for you. Autoresponders can help your business in five different ways.

  • The first way is by giving your customer an immediate response, even if it’s the middle of the night and you’re already asleep. Whether they’re placing an order or asking a question, customers feel better knowing that you received their request, even if it’s only acknowledged by an automated system. It certainly helps your business’s sense of professionalism.
  • The next way autoresponders help you is by reducing your workload. Often, all that is needed is an automatic response saying that the order has shipped or the e-book is available for download in a specific location. By having these types of similar responses taken care of by the autoresponder, you don’t have to do yourself.
  • The third way they help is by automatically building an e-mail list for you. If you have an actual e-mail list of all your customers, then you can sell to them more than once, instead of potentially losing them after the first sale. This gives you a valuable list of people you know are interested in what you’re selling.
  • The fourth way relates to the third – using the e-mail list generated by your autoresponder, you can build strong relationships with all your customers by regularly communicating with all of them by e-mail. If you send them interesting, useful e-mails, will become familiar with you and your business, and be even more likely to buy from you again.
  • The fifth and final way autoresponders help your business is by allowing you to track exactly how successful your e-mail endeavors truly are. The autoresponder will tell you exactly how many people are opening your e-mails, which will allow you to see what’s working well and what isn’t working at all. This kind of feedback is priceless when it comes to improving your business.

So, autoresponders allow you to reply to a customer even when you aren’t personally available to do so. They reduce your workload, and can be used to automatically generate an e-mail list of all your customers. They’ll allow you to use this e-mail list to build relationships with your customers, as well as track your success in doing so. With all these advantages, there’s really no reason not to have one.

I highly recommend Aweber as your new autoresponder.  They have a low monthly fee, great delivery stats.

Everything You Need To Know About Email Marketing

Email marketing is in fact a means of direct marketing. There are many reasons why people use this form of marketing. Additionally there are many ways in which this can be undertaken. You should keep these in mind when you think about starting any marketing campaign.

So what is email marketing exactly? It is in fact exactly what the name suggests. Marketing done through email. This can be the marketing of anything from a product to a service. There is nothing to stop you from marketing anything you want through email. It is also good to know that this form of marketing is actually the cheapest option as it can be done in bulk from your computer.

There are a number of different types of emails that can be sent as part of a marketing campaign. These will include quick announcements, newsletters, press releases and email catalogs. It is important to remember that you should use each of these at different times and for different things. The people you email will not be inclined to open an email if it is a long newsletter that they get every day.

So now the question comes of whom exactly are you sending all these emails to? Having a list is the best way of going about this. The list will most commonly be people who have submitted their name and email address in an opt-in box on a website or blog. It is possible to get email address lists elsewhere but this kind of list is the best as you know the people are interested in what you are offering them.

There are three ways that you can go about sending off the emails. One of these ways would be to do it yourself off of your contact list. If you were to add all the email addresses to your contact list then you will be able to email everyone at once. The one problem with doing this is that you are sharing everyone’s email addresses. You could always email people individually but this will take a lot of time of you have a large list.

Safelists are another way of going about this. Safelists will allow you to email to thousands of people at the same time without any of the problems of doing it yourself. There are of course some pros and cons when dealing with this type of marketing tool. The biggest pro is that it is that some is them are free. Others are that you can track your ads and email instantly. The cons of this tool are that your inbox will be filled with emails from other subscribers and you could end up losing money if you subscribe and don’t get sales.

Autoresponders are yet another tool you can use in marketing. Autoresponders are very much like safelists but they do allow you to do some other things. Autoresponders will automatically send emails to your opt-in list when they initially opt-in. This makes them great for mini-courses and emails that happen over a period of time. Additionally once you have placed the email in the autoresponder you don’t have to worry about it again.

Email marketing is something that thousands of business people do. It is an instant way of getting the word out and there are a number of tools that you can use to help you.

Resources:

Marketing Strategies

Best Safe list

AutoResponder