Social media marketing uses the many different forms of media, sounds, pictures and words to spread a marketing message using social interactions. The 3 sections of this type of marketing include the concept which can be art, meme or information, the media, physical, verbal or electronic and the social interface, whether it is broadcast, through the community, direct person to person or in print.
The most common forms of social marketing media include slogans, concepts and statements that people can easily remember, Grass roots using performance, public speaking and demonstrations, electronic media and print media that is meant to be distributed.
Social media is quite different from other media sources as it is accessible to everyone, inexpensive and allows anyone to publish and access the information. Most other more traditional and industrial media is quite costly to produce. The main common denominator between industrial and social media marketing is that they have the ability to spread their message to large and small audiences.
The internet has made it very easy for social media as there are many social websites that individuals can take advantage of such as Facebook, APSense, and PeopleString just to name a few. Additionally it is very easy for you to reach people around the globe and spread your marketing everywhere. Blogs, social networks, social news, photo sharing, live casting, video sharing, product reviews, game sharing, Wikis and more make it very easy to use social media marketing online.
An important part to this type of marketing is actually listening to what the consumer is interest in. Building conversation maps to see who your customers are talking to and listening to can help as can reading case studies on what types of social media are successful. Make sure you always get a little bit of information every time you give away something for free. You need to collect information gently over time as people do not like to answer 20 questions for a coupon.
You also need to talk about yourself all over the internet. You can create informational podcasts and build blogs. Many people are taking advantage of twitter. Look into different distribution methods as you may be able to reach more potential customers. With all the many high tech out there still make sure you offer basic communication such as email alternatives.
You can also let your customers sell your product or you by adding social bookmarks to your most important blog posts or web pages. If you have a good idea then you want to spread it as far as you can by voting for them on social sites, bookmarking the idea and reblogging the idea.
You can also build up your own support network where instead of coming to you for any problems the customer goes to the support community. You can build up community platforms, start up a community group on facebook, use voting mechanisms to show which information is the most helpful. There are many free tools that you can use on the internet.
There are many resources you can take advantage of to build up a great social media marketing strategy. Realize that not all of these may be strict tactics for social media, but you should take advantage of everything you can to build up your network.