Building lists is something that you should start as soon as you launch your small business. It’s actually a huge email list (and a responsive one at that) that will decide your success or failure as a business owner. Building a responsive list is all about collecting information from those people that are really interested in what you have to offer. A responsive list of niche customers is, therefore, an essential ingredient required for the success of your online small or home-based business.
But do you know how you can build an email list that’s ‘responsive’?
No worries. Listed below are three musts that you should abide by to build a responsive email list of niche customers.
#1. Bring an Attractive Offer to the Table
Once on your opt-in page, you want your customers to share their personal information including name, address, email etc. If you really want to compel them to enter their information, you must offer something that instantly catches their interest and offers value. While creating an offer, you should think about options like a discounted offer, a special report, a case study, a tutorial etc. This is should be something that doesn’t come free of cost on competition sites. ‘Free’ always works wonders, but you need to do it in a way that offers real value to your potential customers.
#2. Focus on the Quality of Content
Giveaways and freebies work really well when it comes to attracting plenty of subscribers. Remember, you don’t just need lots of subscribers. In fact, you want to build an email list that’s highly responsive so that you can grow your business and increase revenue.
That’s exactly where most of the online or network marketers fail to make a cut. They start to ignore the quality of the content. All the think is the kind of freebies they can offer to generate more subscription. If you don’t want to the degree of responsiveness to suffer, you should always keep yourself focused on producing content that offers real value for your target audience.
#3. Test the Links
In order to create a responsive email list, you should always work towards earning more trust from your customers. Each step that you take should inspire the confidence of your email subscribers. One of the most important things that you should keep in mind in email marketing is that you test all the links (in your email content) that link to product pages. You should make sure all these links lead exactly where you want them to. Links that don’t work can easily get the subscribers irritated. How many times, do you think, the recipient of the email will click the link? Well, they might just stop trying after trying two or three times.
It may be easy for online marketers to attract more and more subscribers. But it’s even easier to click the ‘unsubscribe’ button. If your newsletter or email content is boring, the recipient will quickly hit ‘unsubscribe’. That’s why, you should always strive to create ‘responsive subscribers’ rather than just ‘subscribers’ who don’t trust you.