First we should define content marketing.
Content marketing is any marketing that involves the creation and sharing of valuable, relevant and consistent content to attract and acquire a clearly defined audience to ultimately drive profitable customer action.
Now let’s do a little research…
Element 1: “valuable” content
This is extremely important to reach your target audience. You need to know who your audience is so you can track what kind of content they are sharing and where are they sharing it. If you have not defined your target audience then you can read how to do that in my post: “Have You Identified Your Ideal Customer Yet?”
Are they on social media, forums, communities, and groups, etc.? Start paying attention to the questions and issues they are having.
Element 2: “relevant” content
Now that you know what kind of content your target audience is sharing and where they are sharing it, you can create content that will help with the issues and/or problems they are talking about. Just jump into the conversation by giving solutions or where they may find solutions. Do not sell here, just be helpful.
You will start to build your authority, brand awareness, and active followers by providing relevant content.
Element 3: “consistent” content
Content consistency is key to keeping the targeted audience informed and interested in the information you are providing. Whatever your plan is; once a week, once a day, three times a week, etc. you need to stick with that plan. This will help your audience know when to expect your content and keep them curious and interested.
You can check out the video I did here to help put this all together:
Now it’s time to create a content execution plan.
This plan should include detailed information like how many videos, blog posts, webinars per week. Go ahead and schedule them on your calendar.
You can take one valuable, relevant idea and create many different forms of content from that idea. This will help with consistency 🙂
As an example:
I will take questions from my audience and then turn them into articles, video and visuals to syndicated my content on the different social sites. Take a look at this blog post for example. I created a picture for the heading (Instagram, Pinterest, Google+, Facebook, etc.), then created a video (YouTube), and another graphic for the Call To Action (CTA).
As long as I am posting my content according to my content marketing strategy all of these media are helping me be consistent.
The last part of this content marketing strategy is to make sure you are driving people to the site you want to create your profitable customer action. Yep, your money making site! That’s why I pull it all together on my blog!
Having a content marketing strategy will help stop the frustration and overwhelm you may be feeling in regards to creating content for your business on a regular basis.
If you want to stop frustration and crush overwhelm dead in it’s tracks… Click the banner below now!