How Would You Like Your Very Own Magic Slot Machine?
You walk into a casino and you can just feel the excitement…
The hope and all the bright lights take you in. You can hardly wait to put that money to work for you and win BIG!
You wander around for a little while looking for the right opportunity for you and then you spot it…
Sitting down at the “Wheel of Fortune” you just know this shiny machine is just the one for you. You start to plug quarters into the machine like its play money.
After a little while of losing money you are starting to win! You might even break even now that you are on a winning streak.
Keep plugging in those quarters!
Now you can think about your marketing efforts in the same way…
You drive traffic (plugging in the quarters) to your capture page (the shiny slot machine) then give your subscriber a front end offer (win a little back) then build a relationship through helpful content (breaking even now with promise to win big) and then promote a back end offer (winning big) that will knock the subscribers socks off.
Now we all know that not everyone wins big. A lot of people give up when they break even or win a little.
But wouldn’t that pay for your entertainment (your marketing costs)?
One of the biggest issues in any business is to recover your costs on marketing and advertising. If you can not only recover those costs but actually make money from your advertising….
You win BIG!
So in order to accomplish this big win you will need to set up your very own Magic Slot Machine (your sales funnel) with the right elements to trigger small to larger sales for you while exceeding your subscriber’s expectations.
Your Magic Slot Machine Setup:
Before you create or purchase any traffic to your Magic Slot Machine you will need to make sure that you have created (and tested) a capture page that will offer a solution to their problem in exchange for their contact information.
Next in the process comes the front end offer. This is where you will break even or even make money with your marketing expenses. You want to make sure this offer is low cost with 10 times the value of the solution. Usually information products are a great front end offer. You can pack them full of informative content for very low cost.
Now we start to build a relationship with the subscriber. If the subscriber has purchased the front end offer you can ask questions about it or provide even more value by giving them more information on the topic. If your subscriber has not purchased the front end product you can provide examples of how the front end product has helped you and what the results were. Real life examples and stories are great to use here. Also if you have any testimonials from other people that have had results from using the information on your front end product they are great tools to help your subscribers decide to purchase.
Once you have started to build the relationship with your buyers and subscribers then you can offer the back end offer to them. This offer should be in the same line of information the subscriber originally wanted. Something like more extensive training or maybe you have a little higher priced ticked item that you are an affiliate for that relates to the original offer. You get the idea J
Remember your job here is to offer your subscribers solutions even if they don’t join your primary business. Give them options and let them decide. People do not like to be sold, but they do love to buy!
Now with all this in place you are ready to create and purchase traffic to your Magic Slot Machine!
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