So what is a Lead Magnet?
A lead magnet is usually put on a capture page to entice your customers to solve a problem or issue that they have. You may want to give away a free eBook to help solve their problem or just to educate them.
In this way you will be exchanging some valuable information to them for their email address. You always want to lead with value!
How to go about creating the Lead Magnet:
The first step in creating a great lead sucking magnet is to identify who your ideal customer (also known as Avatar) is that you want to attract. I go into detail in this blog post “Have You Identified Your Ideal Customer Yet?”. If you would like to review that and learn how it’s done.
Once you have identified your Avatar then you will know what types of problems they are having and address those on your capture page. You will usually find that there will be more that one issue they are having.
Only use one problem at a time. If you use more than one problem, it will be confusing to your potential customers.
Here is an example of a lead magnet that I created for my online marketing consulting business.
Been Spending More Online Than You Make? (Click on title to take a look)
Do you see the problem I am solving? (hint, the title). I am giving away access to my Integrity Networker Online Training site for free and step-by-step instructions for multiple streams of income in exchange for their name and email address.
Here is another example of a great lead magnet:
Frustrated Because There Is So Much To Learn? (Click on title to take a look)
Yep, the problem right in the title again! In this short video I empathize with the frustration of trying to learn all the marketing methods while trying to get your business up and running. How overwhelming it can become. I also talk about what information you will get if you opt in.
These are just a couple of examples of a Lead Magnet that converts like crazy for me. Take the time to identify your customer and then help them. It’s just that easy!
If you would like help with your online marketing efforts just click on one of the links above and opt in. I will contact you directly
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