How to Get Your Emails Opened & Read… Free Tip 🙂
As online marketers we are always looking for new ways to grab your leads attention.
I am following one of my mentors, E.Brian Rose, and he shared this awesome tip with me and I thought you would enjoy it too!
I call the tip “Mobile Email Real Estate” 🙂
Did you know that almost half of the people opening and reading your emails are on a smart phone?
Yep, it’s true.
If you look at your emails on a smart phone you will see that the subject line (header) is in bold right under who the email is from.
Tip: Do not go over 33 characters in subject line. Any more than 33 will be cut off.
Then right under that is the first line of your email. Think of this area as the sub heading. This is a prime area to also grab their attention.
Check out the screen shot I did of my phone today so you can see what I am talking about:
As you can see…
Using the subject line as a header and the first sentence as a sub-header can really grab attention.
I hope you found this little marketing tip useful 🙂 Let me know in the comments below…