5 Key Elements to Setting Goals


5 Key Elements to Setting Goals

As any business owner knows, you must have a reason why you are in business. There must be objectives in mind to serve your market place by creating value to your customers.

Setting goals for your business helps you stay on track to meet those objectives for your customers and for your business to become profitable.

Listed below are the 5 key elements that helped me with setting goals for my business and why I believe they are important.


  1. Strategic goals that are specific. – Being specific is very important. You can’t just set a goal to make more money and expect it will happen. State your goal with a specific intent (15% increase in sales). Why it’s important to achieve that specific goal. What is involved in achieving that goal?


  1. Measurable – The goal you created must be able to be measured. If you can’t measure the specific goal how will you know if you are making progress? Or even when you meet your goal?


  1. Attainable – Make sure the goal you set is something that is realistic and achievable. I use 3 categories; short term goals, medium term goals, and long term goals. This helps keep the goals based in reality.


  1. Relevant – Are the goals you set moving you toward that strategic goal that you set earlier? Make sure that it is result based and aligns with your customers needs.


  1. Time Based – When setting goals in each of the 3 categories listed above make sure you have given a realistic time frame that the goals can be completed. I stretch mine out a little here because you never know what is going to come up to get in the way temporarily.

Once you have completed setting goals for your business you should be able to create a daily task list to make sure you stay on track.

I also review and adjust my goals every three months to make sure they still make sense and are heading in the direction I want my business to go.

A lot of people miss this setting goal activity for their business and end up floundering Don’t let that happen to you. You should have everything you need to be able to set goals for your business now!


Blog Post Ideas


Run Out of Blog Post Ideas?

If you have been blogging for a while now or thinking about starting your own blog but don’t have any blog post ideas this might help you.

If you have your own business you might want to think about a blog as being your long term marketing tool. It’s a great place to communicate with others and get your ideas seen. It is a very different dynamic than let’s say a sales letter. It’s a very non-threatening way to communicate. It is also very each to syndicate to social sites.

One of the best ways to get and keep followers for you blog is to have continuous updates of compelling content.

Some find it hard to come up with new ideas for blog posts. We all get writers block every now and then.

I have found that if I have a few broad categories and rotate around each one I usually can come up with really good content for my blog. It’s like never running out of blog post ideas!

Here are my categories that I use and some of the blog post ideas to go with them.

Blog Post Ideas Chart

I hope you have fun with this and it helps you come up with many blog post ideas of your own.

If you do not have a blog and would like to have one, just visit HERE and I will hook you up!

Happy blogging with all you new blog post ideas!


Who Is Your Customer?


If you have not identified who your ideal customer is for you business yet you could be just shooting in the dark with your marketing efforts. It’s like the old saying “ Throw it against the wall and see what sticks.” This is a very expensive and ineffective way to do business.

Going through the process of figuring out who exactly is your ideal customer is a bit time consuming but it can make all the difference in the world to your bottom line. You want to be able to target your marketing to exactly the people that want the solution you are providing on your website.

Below are a list of questions I was given to help me discover who my ideal customer is and what they are looking for in a solution from me.  Answer each of the questions below. Go into as much detail as you can because this will help you to really identify your ideal customer.

Tip: If you join a couple of forums in your niche you can see what issues/fears/challenges that people are having.


  1. What are their biggest pain points?
  2. What are some of their biggest fears
  3. What are some of the challenges they are facing?
  4. What are some of their biggest desires?
  5. What specific solutions might make a difference in their lives?

Once you have answered all the questions in detail, you will have a clear understanding of who your ideal customer is and how to market to them.

At this point you can create a lead magnet that captures and converts into sales. You will be giving your customer exactly what they want.


  1. What do they come to your website looking for?
  2. What advice or support could you offer to alleviate their concerns?
  3. What free lead magnet could you give them in exchange for their email?

If you would like help in setting up your business the right way please feel free to spend a bit more time on this blog. Go ahead and opt in on the form to the right above to get your step-by-step instructions on creating multiple streams of income and access to my online marketing training site.  Or… you can just click HERE now!